Sproutling was a home-brewed SEO agency I started a few years ago in Melbourne, Australia.
We saw great success with our agency, especially with our unique content creation framework where we create pillar posts coupled with a cluster of auxiliary posts that increased SEO visibility due to its unparalleled internal linking possibilities.
Our unique content creation mechanism was our selling point, and we did well to attract customers using our unique method which not many other SEO agencies were capitalising on.
However, with the advent of OpenAI and the subsequent release of its generative AI model, ChatGPT, we found our content creation services were no longer a vantage point. ChatGPT’s remarkable ability to generate human-like content at superhuman speed is unmatched.
As the old adage goes, “If You Can’t Beat Them Join Them”, we decided to research a ton of AI tools that we could use in our agency. After trialling about 20-25 AI tools we have shortlisted a bunch of tools that would enable us to take our SEO agency to the next level. From blog outline creators to headline generators to blog post image optimisers, we’ve tried them all!
Today, we have completely revamped our service delivery by incorporating and implementing AI assistant tools, not only to create content outlines and articles but also to leverage its vast training data and advanced language understanding capabilities, to produce contextually relevant content across a wide range of topics.
This unparalleled proficiency in content generation has enabled us to help more clients, in a significantly short period and take on more prospective clients.
What are some of the AI tools that you have incorporated into your business? What are some of the pros and cons of using those tools? And lastly, how has implementing these tools benefitted your business?
By Shammika Munugoda
Shammika’s Bio
Shammika Munugoda is the founder of Sproutling Media, a digital marketing agency that helps childcare and early learning centres get more bookings and drive more enrolments. Shammika has been an enterprise software architect since the early 2000s, successfully exiting his SaaS startup in the financial services industry in 2018, which went on to become one of Australia’s top 5 personal finance apps. Shammika is driven by the latest technologies, AI and No-Code tools to deliver enterprise-level software and marketing solutions to the industry.
